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The site odl.bdu.ac.in had the following on the web page, "Learn, outperform and earn better." I noticed that the website said " Join Indias one of the best online MBA that really works for the busy working professional." They also stated " Bharathidasan University distance learning courses now a click away. Named after the revolutionary Tamil Poet Bharathidasan and located in the educational hub of Tiruchirappalli, Bharathidasan University is a UGC approved; re-accredited Grade A by the National Assessment and Accreditation Council NAAC." The meta header had online courses as the first keyword. This keyword was followed by distance learning, distance learning courses, and online courses in india which isn't as important as online courses. The other words the site used was online certificate courses. online course is also included but could not be viewed by search engines.